MK12 AND THE FILM TITLE: A DELIRIUM OF TYPHOGRAPHY, SAND, WOMEN, 007, AND THE COSMOS
by MK12
MK12 is a Kansas City-Missouri-USA-based design and art collective that works primarily in motion design, creating hybrid live action & animation works both for commercial and noncommercial endeavors.
For the past year, the studio been immersed in the world of James Bond, having been given the opportunity to work on the 22nd installment of the 007 franchise, Quantum of Solace. The studio collectively remembers very little of the experience as it is all a blur of hyperkinetic color, shimmering lights and missing time.
None the less, MK12 will attempt to explain and explore the creative process, conceptual underpinnings and technical minutia of the main title sequence of Quantum of Solace as well as a case study on the VFX construction and implementation of the interfaces and moving graphics found throughout the film.
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FUTURETAINMENT
by Mike Walsh
Welcome to the Revolution. All the media we grew up with - the movies, TV shows, music, books and newspapers - are in the process of being re-invented and turned on their heads. Not by technology, but by new patterns of consumer behaviour. From Seoul to Shanghai - there is a new generation of consumer who has grown up never knowing a world without the Web. Armed with advanced mobile devices, multiple identities in virtual worlds, and a freewheeling attitude to both content and copyright - their interactions with entertainment and brands will forever change media as we know it.
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LAST MAN STANDING: HOW TO SURVIVE THE PITCH (for designers and their clients)
by Matt Penney
A tongue-in-cheek yet fact-filled session that blows the lid off every part of the pitch process, from first brief to last gasp. A veteran of numerous successful (and some less successful) creative pitches, Matt shows you how to get the best out of the process, whether you are running it or attempting to win it. An essential session in increasingly competitive times.
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HOW TO STEAL YOUR NEXT IDEA
by Doug Harris
During this laboratory style examination of the "science" of creativity, a former broadcast promotions director turned agency creative director turned idea wrangler shares his proven methods for stimulating creative thought in individuals and organizations. With a dose of escapism and a touch of music therapy, Doug Harris will explain the two founding principles of creativity, present an amazingly simple four step process for generating ideas, and dozens of tips on how you can ignite your creative spark TODAY.
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UP, UP, AND AWAY: WHERE WILL YOUR SUPER POWERS TAKE YOU NOW?
by Doug Harris
By the end of the conference you would have spent 2 days absorbing hours of information, but how do you put this newly acquired knowledge to work at your job? What can you do to ensure that your colleagues and supervisors share your excitement and your new vision and allow you to become an agent of change. Doug Harris will map out a specific plan for the next two weeks of your professional life and give you a glimpse into your future success.
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AGAINST ALL ODDS: REBRANDING PUBLIC TV IN CZECH REPUBLIC AND GEORGIA
by Uros Trefalt and Markus Schmidt
How do you change the unchangeable? Which treatment do you give to TV brands that seem lost? What do you do to win back trust of a long time disappointed audience? Uros and Markus will show two very unusual case studies and explain how to master challenges like 30 year old logos, political revolutions and even war.
Czech TV was the first TV in the former Czechoslovakia, established 1953. More than 50 years later it experienced the first rebranding ever in its history. Despite of the conservative institution, the feedback was fantastic. The unchangeable was changed, a new image was born. The rebrand had a fundamental impact on the perception of TV design in Czech Republic.
Georgian Public Broadcaster is the direct successor of former Soviet state television. In a country that was widely unknown before and is now on everybody´s map. The rebranding took over one year. It was interrupted by new managements, political protests, name changes and eventually the war in August. When it finally launched, it showed some surprising results.
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AROUND THE WORLD IN 80 WAYS
by Jeff Conrad
This action packed session takes you on a global tour, firing your imagination by demonstrating 80 highly effective new and innovative ways of promoting your brand in today’s world. What we promise you won’t see is a traditional 30 second promo or spot!
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WHEN "NO" MEANS “YES!”: RAISE YOUR GAME & ACHIEVE THE IMPOSSIBLE
by Tony Scheinman
Tony Scheinman, Executive Producer in the P&P Division of the leading European pay TV platform Sky Italia gives us an exclusive look at a ‘world first’ in football. The mission to achieve the impossible is a culmination of four years of collaboration and brings together the top clubs and players for a country whose national obsession is football. Sky convinced 106 professional players from 19 teams to give their time for free for this project. They then turned the project into an HD, cross platform, multimedia success linking marketing, production, web and television promotion. Eighteen days of production uniquely links Serie A and some of the world's most famous footballers with the Sky brand. This is a 100% Sky Italia internal project from the creative to the production, graphic design and post-production. Come and hear the whole story in this inspirational session and learn how Sky Italia convinced so many people that when they said 'no' they really meant 'yes'!
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SOMETHING FOR NOTHING
by Teresa Guitart
We all love a bargain, especially in a time of shrinking budgets, a time when every cent counts! In this session you will learn just how far imagination and ingenuity can make that Euro stretch. Think your ground breaking idea can't be done on your budget, think you need to simplfy your creative? Think again, maybe you just need to think differently! And this session will demonstrate how your colleagues from around the world have done just that, by looking for alternatives while retaining the creative core of a great idea, they've truly achieved 'Something for Nothing'.
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MAKING THE IMPOSSIBLE POSSIBLE
by Mike Kelt
Over the last 30 years the business of Special Effects has seen some seismic changes and survived them all. Mike will look back at some of the milestones that have been passed along the way, as well as forward to an exciting future where science and creativity combine to dazzle the imagination. He will show some of the amazing ways that a client’s or director’s dream can be fulfilled, and all done for real without using CGI.
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HOW TO WORK BETTER
by Jens Hertzum
It’s easy to get lost in the media storm of platform diversification that has swept across our industry. With all the changes happening in delivery and format, we can sometimes forget that a good, well thought out and executed idea will withstand the battering of change.
Drawing on years of broadcast experience (his own, that of colleagues, friends as well as adversaries), Jens offers an insightful and creatively inspiring alternative to the “good work” debate.
Jens couples current and inspirational examples of work from around the globe with a large dose of good humour to inform and instruct promo producers, designers and marketers how they can turn negatives into positives and ultimately achieve an end product they are both happy with and proud of.
If you want to leave feeling charged and inspired to take on your day-to-day creative challenges with some good old ‘creative insight’, join Jens as he shows us how we can all WORK BETTER.
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SOUNDS IDEAS
by Jens Hertzum & Steven Hore
This informative and aural-laden session will demonstrate the critical role good audio plays in promotions and design. Jens and Steven deliver an entertaining and informative insight into how strong audio concepts can deliver a message far more effective and arresting than visuals alone. They will utilise diverse examples of work from around the world to showcase how “Sound Ideas” should not be an after-thought in the creative process but a driving force behind the idea.
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CZECH MATE: An unique look at today’s Czech design scene
by Czech Mate
What do you know about Czech contemporary motion design? Who are the new and progressive young artists who are fundamentally changing the Czech design scene? In this ‘Czech Mate’ session four amazing multidisciplinary artists / studios will present their work. Their inspiration is drawn from different fields including typography, motion film, computer games, rotoscoping, traditional Czech puppet animation and the latest cutting edge technology. You will see loads of different work yet all will have a specific Czech flavour. Find your new Czech MATE!
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EFFECTIVENESS
by Clare Phillips
Great promos, great design, but did they work? This session will focus on how to position brands to deliver effective results by increasing audience share an/or ad revenue. Clare Phillips, Head of Strategic Planning at Red Bee will chair a session that demonstrates effectiveness from three clients around Europe, including the marketing success of the year ‘Dave’ in the UK.
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MANAGING SUPERPOWERED CREATIVES
by Marco Giusti
Creative people think differently, act differently, and work differently than the rest of the business. Each of us even thinks, acts, and works differently than other creatives!
Managing creative people is a challenge all of us face. How do we get the best work from the imaginative people around us -- be they promo producers, editors, talent, or designers?
Our experienced panel will share the techniques they use to manage different types of creatives. You’ll walk out of this session with superpowers that will get you results and make bad managers quiver with fear!
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WORLD GOLD - THANK YOU FOR SMOKING!
Hosted by Bron Dean
A look at the world's most smokin' hot work for 2008 and early 2009. The winners, the nearly winners and some other interesting spots!
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