MK12
MK12 are based in Kansas CIty, Missouri and are a design and filmmaking collective with acclaim in both commercial and artistic arenas. Founded in 2000, MK12's work constantly challenges the boundaries between narrative structure and experimental storytelling via juxtapositions of live action, graphic design, nostalgic influence and new technologies. MK12 has been sought after to direct numerous commercial & network-based projects and has also provided graphic design & animation for feature films such as Stranger than Fiction, The Kite Runner, HolyWars, and Quantum of Solace.
The studio's experimental & short film catalogue has been featured in many international film festivals and has been published in design and trade journals worldwide. Most recently, their short film ™Overload - a collaboration with NY-based painter Brian Alfred - was inducted into the Guggenheim's permanent collection.
MK12 continues to produce original content for television and cinema, and its most recent film, ™MK12's History of America, proves to be their most ambitious work to date, merging experimental design and traditional storytelling to dramatic effect. More information about this and other projects can be found at mk12.com.
MIKE WALSH
Mike Walsh is a leading authority and keynote speaker on the digital media revolution. He is the author of Futuretainment published by Phaidon and CEO of the future research consultancy Tomorrow. Tomorrow advises some of the world's leading organisations and brands on where the next generation of consumers are going. Mike has been working in the digital space for over a decade. He was previously Managing Director of Jupiter Research in Australia, and also held strategic roles at News Corporation in both the Australian and Asian markets. You can read Mike's blog at www.mike-walsh.com
MATT PENNEY
Matt Penney is an award-winning creative director. He joined Dunning Eley Jones in 2004 after a 10 year career at Lambie-Nairn. His work has been recognised with numerous awards including an RTS and D&AD Award for his BBC Three identity. Since joining Dunning Eley Jones he has worked on a range of projects for clients internationally including Schweizer Fernsehen (Switzerland), Animal Planet (US), Discovery Kids (US), Net 5 (Netherlands), Deutsche Welle (Germany), Sky Movies (UK), FilmFlex (UK/Germany) UKTV and BBC Entertainment. In 2008 Matt became a partner at Dunning Eley Jones.
DOUG HARRIS
With a creative legacy that spans twenty years in marketing and a stable of over 40 broadcast clients around the world, Doug Harris has earned a reputation as the world's premiere broadcast marketing consultant. A former Billboard Magazine Promotion Director of the Year, and the recipient of dozens of industry accolades, Harris has made a practice of out-thinking, rather than outspending his competitors in ratings and revenue battles, and has demonstrated a unique ability to blend the needs of programming with those of sales. A frequent speaker at gatherings of broadcast professionals, Harris has addressed marketing groups in nineteen foreign countries and has been a featured presenter at the NAB Europe for eight consecutive years. As Chief Creative Officer of Creative Animal International and President of Noisemaker Communications, Harris creates clutter-busting campaigns for a wide variety of clients worldwide.
UROS TREFALT
Uros Trefalt, 43, has his academic background in theatre. He studied in Prague, New York, France and in Slovenia. He published theoretic books on drama and puppet directing in Slovenia and Spain and was teaching at the Prague Film Academy. For 7 years he was the Art Director for the leading broadcasting company in Czech Republic, TV Nova. His work includes the full range from rebrandings to promo campaigns to music clips. In 2006, the biggest challenge in his professional life was the rebranding of Czech TV - public television.
MARKUS SCHMIDT
Markus Schmidt, 40, worked in advertising before he became Creative Director for Germany´s ProSieben. He founded and headed the award-winning inhouse agency SevenSenses. Four years ago he created UnitedSenses, an international branding network with offices in Los Angeles, New York, Copenhagen, Moscow, Johannesburg, Beijing and the headquarter in Munich. He worked in over 25 countries and won more than 100 Promax and BDA awards.
JEFF CONRAD
Jeff Conrad is recognised globally as an expert on media branding, he is a seasoned speaker on the global conference circuit and comments frequently on radio and television in the UK.
Jeff heads up the design group in Red Bee Media Creative. This agency has a long and successful track record of creating award winning work.
Jeff graduated from Westminster University in 1988 and after travelling the world and working as a commercial photographer, joined the BBC in 1992. After obtaining a post graduate degree in Marketing, Jeff eventually found his spiritual home in the then graphic design department. His challenge was to manage a large team of creative talent and move the business from an in-house BBC programme-service provider to a truly commercial creative agency. (The company became a commercial subsidiary of the BBC in 2002 before being sold to Macquarie in 2005)
The business has grown significantly in the last five years opening offices in China, Australia, Singapore and France and Jeff’s team continues to build on its world class reputation in broadcast and digital design. Developing consumer focused creative and strategic solutions for media brands all over the world. The team has live projects in China, Russia, India and Scandinavia as well as many in Europe. Recently completed projects include the re-branding of BBC Three, the reinvention of UKTV G2 to Dave, the re-branding of ERT (the public service broadcaster of Greece), the network re-brand of CANAL+ Spain and a programme-packaging design for Disney EMEA to launch across 46 countries.
TONY SCHEINMAN
Tony Scheinman was born in Los Angeles and graduated from the University of Colorado at Boulder with a degree in Communications. He always loved watching television and he enjoyed playing sports…and so it was…sports & television! 23 years later, his magical journey continues…….4 OLYMPIC GAMES (2 EMMY AWARDS), NBA, NFL, MAJOR LEAGUE BASEBALL, WIMBLEDON, X-GAMES, ESPN, ABC, NBC, CBS, FOX.
In 1994 his journey took him to Rome to work for Orbit Communications as Sports Promotions Manager. His passion for international television, and Italy in particular, was born. Tony continued to travel and work for all the major US Networks. Then in 2003 Newscorp decided to make a major investment in Italy, so Tony left immediately to offer his help and 6 months later Sky Italia was launched.
He created a place for himself by producing original football documentaries that brought cameras where they had never been before, offering an inside look at the lives of the players and teams. He also helped and continues to help with the branding of Serie A, Champions League and the World Cup. Now his responsibilities have expanded to original program development in all sports and the branding and promotion of special projects like the Olympics.
Tony is always looking for a new approach, pushing the limits…ignoring the “rules”. He pursues new ideas with passion and demands that people believe.
TERESA GUITART
Teresa has been working in TV3-Televisió de Catalunya’s Marketing Department for 20 years. She has created and developed events that have been on the air for more than 15 years and that continue to be ratings successes, holding viewers’ interest. She was appointed Marketing Director of TV3 in 2004 and is in charge of marketing for the network’s four channels (generalist, children, news, culture). She also heads the Events Department and Promo Unit made up of 20 professionals who put out an average of 15 promos a week.
MIKE KELT
Mike has been in the Special Effects business for 30 years, the last 21 with Artem, which he helped to set up and has run since the start. Before that he was at the BBC where he worked on such ubiquitous projects as ‘Blake’s 7’, ‘Dr Who’, and ‘Hitchhikers Guide to the Galaxy’, while prior to that learnt his trade in the theatre!
Over the years he has been involved in all aspects of the business, from titles and idents such as BBC 1 and 2, through Commercials, to TV and Feature Films such as ‘Hot Fuzz’ and ‘Doomsday’. During this time he has seen the industry change, with CG replacing many of the traditional craft skills, but also sees new doors opening and a flourishing of new young talent attracted to an industry where the challenges change daily, and the need for creativity never lessens.
Mike sits on BSAC, (British Screen Advisory Council), the Board of UK Screen, the trade body for the facilities sector, and Skillset’s new Facilities Skills Council. He is a passionate believer in education and training, and sees a bright future for the business.
JENS HERTZUM
Jens Hertzum is highly regarded in the broadcast industry as a skilled and talented director. His reputation as an internationally successful media creative has been built on his ability to produce quality, award-winning work consistenstly.
Having previously worked at Sci Fi in the UK, Jens' joined BDA London as Creative Director prior to moving to Australia to launch the BDA Sydney office. Since this launch seven years ago, Jens and his team have consistently produced exceptional work for leading broadcasters in the region, including FOXTEL, XYZ Networks, Channel 7, Channel 9, SKY NZ and TV3 New Zealand. Jens is no stranger to the international broadcast market either, having worked for Middle Eastern broadcaster and more recently completed the entire on air and award-winning rebranding for SONY India.
As BDA Sydney's creative director, he leads a team of talented creatives where he continually aims to help them deliver to brief, and produce award-winning work BDA Sydney has become renowned for.
STEVEN HORE
Steven joined BDA in their first year of trading (1999) as a writer and director, and went on to stay with the company for seven years, collecting dozens of Promax Awards during that time.
In 2006, he left to spread his wings working as a freelance writer and director. During this time he gained vast experience working in different disciplines such as long form documentaries, commercials and cinema trailers and further developed his credentials as a voice over artist.
In 2008, Steven returned to BDA as Creative Director of Promotions where he heads up the 15 strong creative team and oversees regular promotions work for NBC Universal and special projects for a wide range of broadcasters.
CZECH MATE
Lukáš Skalnik will present work from Eallin Animation a visual arts company who combine classical traditional animation techniques such as stop motion or cartoon animation with cutting edge technology – particularly in 3D animation. www.eallin.com
Oficina studio was set up after the collaboration of Lukaš Fišarek and Marek Cimbalnik on several projects, involving graphic and motion design and film and television production. This multidisciplinary studio has a special emphasis on typography in each sphere of their work. www.ofcn.cz
Noro Držiak will present a unique project, ‘ALOIS NEBEL’. This much loved and acclaimed novel by Czech collaborators Jaroslav Rudiš and Jaromír 99, Alois Nebel is getting the feature film treatment in its native land with first time director Tomáš Lunák at the helm. This animated film is being created at the studio Tobogang using the animation technique rotoscoping, in which the scenes are shot with real actors before being animated and textured, producing a stylized graphic form much like that of a comic book. www.tobogang.com
“I SEE GRAPHIC DESIGN AS A METHOD FOR NAVIGATION IN INFORMATION“, says Lukáš Veverka a multidisciplinary Czech designer and Rocket Award winner of Promax/BDA Europe 2008. Lukáš will present a cross section of Altworx project - logo, animations, promo spots, print materials, web presentation and user interface design. www.parasite.cz
CLARE PHILLIPS
Clare Phillips is Head of Strategic Planning at Red Bee. She started her career at AMV.BBDO, where she was the youngest Strategic Planner to be promoted to the board of Britain’s biggest advertising agency, her successes there included award winning campaigns for The Economist, Sainsbury’s and BT. Her enthusiasm for media brands led her to BSkyB where she established a strategic planning function that became integral to the creative process. Whilst there, she worked on the re-launch of Sky Movies. At Red Bee, Clare has overseen the transformation of many media brands including uktvG2 to Dave and the recent multiplatform re-launch of BBC Three. Clare has 3 young children and her passions are cooking and any TV produced or created by JJ Abrams.
MARCO GIUSTI
Marco Giusti, Vice President of Branded TV at Warner Bros for Europe, Middle East & Africa will enlighten us, along with an experienced panel, on how we can understand different types of creatives and manage them more effectively! As someone who has sat on every side of the fence – from broadcaster to agency, start-up to heavy weight global entertainment network he brings unique insights and perspectives to this interesting & complex topic. Marco had his own agency for over a decade working for numerous broadcasters across Europe to then be headhunted for the start-up Home Choice (now Tiscali) to be part of one of the most innovative and pioneering first on-demand tv services in Europe. More recently, Marco has joined Warner Bros and is responsible for developing the Warner TV brand and positioning in his territory working closely with the team in Burbank.
BRON DEAN
After nearly 17 years in promo and broadcast design, Bron Dean has finally come to realize that this is not a phase and she never will get a ‘real job’. Bron spends hours every week watching TV, locally and reading about or watching snippets of TV from around the world, as well as creating TV of course! This has gone way past an interest and become a full-blown obsession, fueled by love and passion.
This passion, which has been seen by many friends and family as bordering on insanity, has led to her holding the position of Creative Director at one of South Africa’s top Broadcast Design and Promo companies, Orijin, who at the 2008 PromaxBDA Africa took home an unprecedented 19 awards! Prior to that she racked up a long list of awards both as Director and Creative Director and humbly admits that her passion and mentorship may have had something to do with the 2 Rocket Awards and 1 Young Designer Award won by people working with her.
It is her passion for the constant upliftment and improvement in and of our industry that has seen her grab the opportunity to present World Gold sessions around the world with both hands. “I find it an awe-inspiring and stimulating process, trawling through hours and hours of the best work from our global industry to select gems to share with colleagues and peers”. Bron promises that this will be both a fun and inspiring session that will help kick your day and the coming year off to a “super-powered” start.
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